Italy: cooking appliances recorded the biggest growth in 2019 – Home Appliances World
Hoping that coronavirus emergency come soon at the end, let’s look at the latest data of Italian White Goods. According to GfK this sector closed 2019 with a volume growth of +1.8% and a value increase of 2.2%. The good trend was driven by the Click & Mortar On-line channel, which today represents 4.4% of the market value, with a growth of + 28.1%. Overall, both the Retail channel (+2.1%) and the Furniture channel (+2.3%) saw a good performed last year. Examining the product families, Washing (+2.9% in value) grows thanks to the products with a lower penetration rate, such as dryers (+16.8%) and dishwashers (+3.1%). On the other hand, washing machines continue to suffer (-2.3%), which even in the last quarter of the year do not show signs of recovery (-2.2%), despite the very strong increase shown in 2019 by segments such as washing machines with capacity load 10 kg (+34%) and more generally washing machines with steam function (+29%). Cooling, instead, fell slightly (-0.1%), with a decrease of -4% of freezers but an excellent performance of Side-by-Side (+26%) and MultiDoor ( 21%), which seem to respond more and more to the needs of consumers. Finally, the excellent cooking performance should be highlighted (+3.4%), mainly driven by ovens (+4.6%) and the hobs (+ 5.8%). The growth, spread on all channels (On-line, Physical Retail and Furniture), is mainly due to premium segments such as: extraction hobs (+121%), induction hobs with Flex zones (+ 34%) and ovens with the function of steam cooking (+11%). We remind that Salone del Mobile, EuroCucina and / FTK – Technology For the Kitchen has been postponed on 16-21 June 2020, in Milan Fairgrounds, Rho.
| TREND % 2019 VS 2018 | ||
|---|---|---|
| VOLUME | VALUE | |
| Tot. MDA | 1.8 | 2.2 |
| Washing | 2.3 | 2.9 |
| Washing machines | -3.3 | -2.3 |
| Driers | 19.4 | 16.8 |
| Dishwashers | -5.6 | 3.1 |
| Cooling | -0.3 | -0.1 |
| Refrigerators | -0.2 | 0.3 |
| Freezers | -1.0 | -4.0 |
| Cooking | 2.9 | 3.4 |
| Free-standing cookers | -9.6 | -11.7 |
| Ovens | 4.8 | 4.6 |
| Hobs | 4.0 | 5.8 |
| Hoods | 1.3 | 2.3 |
| Source: GfK |