Italian market: negative trend for home appliances – Home Appliances World
From January to September the home appliances sector recorded a negative trend on the Italian market. According to GfK, major appliances value decreased by 2.4%, with a fall of the sold units of 2%. Among the main categories, the only which saw a positive result was that of dryers, which continues their growth with a value trend of +10.8% and an increase of sold models of 12.4%. All the other product categories are negative in the considered period, with the only exception of ovens, that saw a modest growth of the sold pieces of 0.8%, although the segment revenue decreased by 2.6%. Freestanding cookers recorded the worst trend among major appliances, with a volume drop of 14.2% and a value fall of 16.7%. Washing and Cooling also closed the first nine month with negative results: washing machines value marked a -2.3%, while volume decreased by 3.1%. Very similar is the trend of refrigerators, while freezers saw a stronger drop. Analyzing the small domestic appliances data, GfK reported a general fall of volume by 2.7% and a revenue growth by 0.2%. The best performance was that of appliances for the House, that succeeded in growing by 6.5% in value, while volume decreased by 4.7%. Vacuum cleaners were the best-sellers (with value +21.3% and volume +4.3), but also espresso machines, men shaving and epilation closed the period with good results. Squeezers and extractors recorded, instead, marked a very bad trend, with double digit fall.
| Categories | ||
|---|---|---|
| Volume | Value | |
| Total MDA | -2.0 | -2.4 |
| Washing machines | -3.1 | -2.3 |
| Dryers | 12.4 | 10.8 |
| Dishwashers | -0.7 | -3.9 |
| Refrigerators | -3.5 | -2.6 |
| Freezers | -8.4 | -7.5 |
| Freestanding cookers | -14.2 | -16.7 |
| Ovens | 0.8 | -2.6 |
| Hobs | -0.4 | -0.3 |
| Source: GfK |
| Categories | ||
|---|---|---|
| Volume | Value | |
| Total SDA | -2.7 | 0.2 |
| House categories | -4.7 | 6.5 |
| Vacuum cleaners | 4.3 | 21.3 |
| Irons | -9.7 | -8.4 |
| Steam clenaing | -6.9 | -16.0 |
| Kitchen categories | -3.2 | -5.7 |
| Espresso machines | 4.6 | 3.2 |
| Squeezers/extractors | -20.6 | -33.8 |
| Food preparation | -5.7 | -7.5 |
| Personal care | -1.3 | -1.5 |
| Man shaving | 2.2 | 1.5 |
| Woman D-epilation | 0.4 | -1.1 |
| Hair care | -2.5 | -2.7 |
| Oral care | 1.2 | -3.4 |
| Source: GfK |