Electrolux proudly supported the Swedish government-organized ‘Hack the Crisis’ hackathon event organized with the goal to develop concepts to help the fight against Covid-19. Electrolux was one of many companies who signed up to support the hackathon which took place digitally between 3-6 April. 7,400 took part in the event from across Swedish society – […]
GfK has recently analysis the peculiar approach that Millennials have in their parental role, having now an age in which most of them have become moms and dads. Research from GfK Consumer Life shows, for example, that they reject “over-scheduling” by reducing the amount of time their children spend on extracurricular activities, are more liberal […]
Selections from two industrial films from the 50s. First, the Frigidaire kitchen from General Motors’ “Design for Dreaming,” a promotional film for the 1956 Motorama. Second, a section from film coverage of the Monsanto “House of the Future,” located in Tomorrowland in Disneyland. Just one word: “plastics”.
Lavazza confirms its presence at the Australian Open as an Official Coffee with a team of exceptional Brand Ambassadors. The renewal of the partnership with the Melbourne tournament, which has been in force for 5 years, reaffirms the Group’s link with tennis which has led it to be the only brand in the world in […]
The Erika kitchen, a best seller of ARAN Cucine, has been restyled for the next edition of EuroCucina. The brand has followed the the latest furnishing trends, that suggest functional and versatile solutions, clean and reassuring lines, neutral and elegant colors. To meet all tastes and respond to different market needs, ARAN Cucine offers customizable […]
The most important global consulting companies, as well as marketing research societies, are elaborating guidelines and strategies to help industries and retail to manage the impact of covid-19 on their businesses. Of course, the situation is in continue evolution and every action must be change and adjust according to the Governments decisions. Accenture tries to […]
Three Samsung washing machines received a special award for their ergonomic design. The awarded models are activ dualwash, AddWash and FlexWash that were honored with the Ergonomic Design Award at the Asian Conference on Ergonomics and Design (ACED) held in Tokyo, Japan. Established in 2014, the ACED is held every three years and, during the […]
A big success for Whirlpool that, together with its brands KitchenAid and Bauknecht have received six distinguished awards at the iF Design Award 2020. Coveted iF Labels were awarded to 14 of the brands’ products, including the Whirlpool W Collection Black Fiber 4 Door Fridge Freezer, the KitchenAid Built-In Black Collection, Whirlpool’s W Collection Black […]
Restarting is what production is waiting with anxiety all over the world in this particular difficult moment. Italian manufacturing has been obliged to stop its activity before the other countries and is now finding solutions and ideas to start a new phase. As Boffi explains in a press realise that is a sort of cheering […]
Maintenance is one of the least pleasant things of home appliances. For this reason, to ensure that its home appliances maintain optimal performance and over a span of many years, LG is introducing a number of products that are smart enough to take care of themselves. One is the Air Conditioner with Robot Inside. Enter […]
A solid basis founded on the past and a look towards the future: this is the portrait of many players in the household appliances sector who have an important history behind them, but who continue to innovate and renew themselves to always keep up with the times by Elena Corti Tradition and innovation: two sides […]
Candy launches two campaigns on its website and with an editorial plan on social networks to explain the importance of household appliances for hygiene. The company also gives advices to better spend free time at home with examples and suggestions. “Candy’s mission – they say from the company – has always been to make the […]
AMDEA, the UK Association of Manufacturer of Domestic Appliances, has a new Chief Executive, Paul Hade, that joins the Association from techUK, the UK’s technology trade body, where he was Director of Marketing & Membership. “At a time when the environment is heading the policy agenda – they explain from the Association – Paul has […]
